Faiza Samee
Faiza Samee is known for keeping Mughal tradition alive in the country.
She is known for her glorious shaadi joras and Kashmiri kaam, which
is to die for. Not exactly stuff that you would expect to see on
the ramp at Pakistan fashion week. However, she is also known for
block prints that are uniquely Pakistani and can make jackets that
would be snapped up by high end fashion consumers around the world.
Instep verdict:
Though she is not known for prêt, Faiza Samee's design philosophy
has the richness that buyers will look for when they come to Pakistan.
Samyra
A lot of Samyra's influence comes from the Orient, and the clothes
she designs for her prêt a porter label Zafaran deliciously
balance the yin and yan of style. She'll create a mandarin collar
tunic with a single bird of paradise resting on the shoulder or
a high neck Japanese collar constructed with banarasi patchwork.
It's a style that blends in with her lifestyle and that's what makes
it so original.
Instep verdict:
An extremely savvy business woman, Samyra is the perfect candidate
for an event that is being held to promote the business of fashion.
Nilofer Shahid
The only Pakistani designer to make it to Paris Couture Week on
the invitation of its head honcho Didier Grumbach, Nilofer Shahid
has guts. It's not easy to show at 'the' fashion capital of the
world and run the risk of being criticized. And she has done it.
Though she is known for her Eastern wear, one thing is for sure,
Nilofer knows how to construct a garment and her attention to detail
is legendary. If she decides to apply that know how to prêt,
she will do fabulously well.
Instep verdict: This is one classic couturier who is raring to have
a go at prêt and we believe she can do it… remember
the Omar Khayyam collection?
Saadia Mirza
Saadia's signature is Victorian opulence and she does it extremely
well. It'll be interesting to see how she tones down the bejeweled
couture she makes for lighter ready to wear at Pakistan Fashion
Week. If her groundbreaking show at Café Flo in Karachi last
year is anything to go by, old world lace used in very modern designs,
she will come through with flying colours. And if her prêt
line Velocity is the yardstick by which we judge her, Saadia Mirza
has what it takes to make a woman stand out in a crowd, be it in
Lahore or London.
Instep verdict:
Saadia Mirza is one of the leading lights amongst the younger lot
of designers and shines like a star every time she makes a design
statement.
HSY
Hassan Shehryar Yasin is a showman. All about razzmatazz the choreography
of his shows (he does that himself) has a shock and awe affect.
He wowed critics with his Virasat collection that really launched
him into the bridal stratosphere. When Simon Lock met local designers
with regard to Pakistan Fashion Week, HSY was the only designer
savvy enough to get invites for key shows at New York Fashion Week.
He flew off, came back and within months had launched B-HSY (a prêt
line with Bareeze) and R2W (his ready to wear collection).
Instep verdict: Hassan has better marketing skills than any other
designer. He networks like no other and his business base is strong
enough for brand HSY to continue making bridals even as he experiments
with prêt for fashion week.
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