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Hotstepper
of the week
Amir Adnan
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A
lot of designers sell abroad. They are perpetually going off on exhibitions,
doing shows, selling their wares and coming back. Therefore, Instep
was delighted when we learned that Amir Adnan has opened shop at Sharjah
Mega Mall. Alongside the H&Ms and the Zara's of the world, it
is brilliant that there is a Pakistani brand selling to people in
as international a city as Sharjah.
Amir Adnan has always been a pioneer in whatever he does. Back in
the day when others were making exclusive clothing, Amir Adnan was
famous for funky ties and pants and kurtas. He expanded his business
and then started dividing it. With the launch of FnkAsia, which is
helmed by his wife Huma, the house of Amir Adnan came full circle
with a prêt line and a more exclusive line for men that is Amir
Adnan.
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It's a very smart decision to make. Pret is a growing market in
Pakistan, while formal wear guarantees money with better profit
margins. Instead of sacrificing one at the expense of another, Adnan
set up a separate unit altogether, leaving Amir Adnan untouched.
He will carry on doing the sherwanis that have become his signature,
while FnkAsia will cater to the younger market.
FnkAsia is already a massive success in Pakistan and we are betting
that it will sell well in Sharjah too. The Pakistani and Indian
diaspora will ensure that. And as the house of Amir Adnan expands
locally, it will result in more job creation and specialized training.
FnkAsia has given a lot of fresh fashion graduates a chance to design
and stock at a store. And that's reason enough for Instep to name
Adnan as 'hotstepper' this week… not that he will ever stop
hotstepping!
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